Lincolnshire Against Cancer (LAC) began campaigning in 1994 with the continued support of their local MP Sir Richard Body and spearheaded by the tireless and knowledgeable campaigner Maureen Dennis. LAC quickly began a letter writing campaign to their local paper, gathering support and following up any reports of pesticide contamination and pollution.

In 1995 LAC joined with GreenNetwork to simultaneously submit a petition to the UK Government and the European Parliament on the 22nd of March 1995. The campaigns strove to draw attention to the high cancer rates in the county drawing on their personal experience of cancer and working in the fields and greenhouses of Lincolnshire. The petition called on the Secretary of State for Health to call on the government to fund independent research into the cause and prevention of breast cancer and the links with synthetic, carcinogenic and other industrial chemicals.

Their public meeting in 2000 with Canadian researchers Jim Brophy and Margaret Keith considered cancer clusters and their causes, and how the researchers had found a 9-fold increase in breast cancer among pre-menopausal women who had every worked in agriculture.